Bobby Bones has many titles: New York Times best-selling author, on-air radio personality, American Idol mentor, Dancing with the Stars champion, among many others. But now, the Arkansas native will add brand ambassador as he joins The General Insurance.
“Bobby’s life story, authenticity and his will to succeed against all odds is inspirational,” said Amy DiMaio, director of advertising for The General, in a press release. “He’s overcome some difficult times through perseverance and hard work which makes him very relatable to our customers. And, amid his success, Bobby hasn’t forgotten his roots – remaining committed to helping others, which aligns with our company’s values.”
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We are proud to welcome our newest brand ambassador, @mrBobbyBones, to The General family!
A post shared by The General® (@thegeneralauto) on Feb 5, 2019 at 7:54am PST
“The General Insurance helps provide affordable coverage for families who may not be able to afford it otherwise, and I’m excited to join them on that mission as their latest brand ambassador,” added Bones.
With The General, Bones will appear in numerous ads via television, radio, digital and social media. His television spot will debut this summer while radio ads have already begun circulating.
Upon the news of his involvement, fellow brand ambassador Shaquille O’Neal welcomed Bones to the family with a hilarious post to Twitter.
He’s a little bit country, I’m a little bit rock & roll. Welcome to @TheGeneralAuto team, @mrBobbyBones! https://t.co/qI5q05bgxe
— SHAQ (@SHAQ) February 5, 2019
“He’s a little bit country, I’m a little bit rock & roll,” he wrote. “Welcome to @TheGeneralAuto team, @mrBobbyBones!”
The General is a Nashville-based auto insurance company, serving customers with varying needs. Many of those customers are those who may have difficulty getting insurance from other companies at a reasonable rate.
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