Just in time for summer, thirsty country foursome Little Big Town are popping the top on a new line of canned wine spritzer inspired by their 2014 hit, “Day Drinking.”
Details are relatively scarce so far, but the band began posting about Day Drinking by Little Big Town on Friday (May 10th), sharing a smiling photo of the group relaxing and sipping from cans on a waterside dock. Judging by the brand’s Instagram page, it looks tailor-made for long afternoons in the sun – or even floating around on a “Pontoon” – with the cans coming in flavors like Southern Peach, Rosé Bubbles and Watermelon Rosé.
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(southern) peach perfect
A post shared by Day Drinking (@daydrinkingwine) on May 10, 2019 at 2:18pm PDT
The song “Day Drinking” featured an unforgettable whistle hook and an anthemic, feel-good theme that made the track a Gold-certified Top 5 hit at country radio.
Meanwhile, Day Drinking wine by Little Big Town made its debut in Tom Thumb grocery stores on Sunday (May 12th), and is currently being sold in Alaska, Alabama, Arizona, Connecticut, Florida, Georgia, Hawaii, Louisiana, Massachusetts, Maine, Missouri, North Carolina, New Hampshire, New Jersey, New York, Oklahoma, Rhode Island, South Carolina, Tennessee, Texas and Virginia. National distribution is expected to be coming soon.
It’s not the first time Little Big Town has lent their collaborative spirit to wine label, having partnered with Browne Family Vineyards in Washington state to create the brand Four Cellars in 2016. The band’s poignant current single “The Daughters” is out now and Karen Fairchild, Jimi Westbrook, Kimberly Schlapman and Phillip Sweet will return as hosts of the CMT Music Awards on June 5th.
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