Hit making duo Maddie & Tae bring their wounded-soul single to life in the video for “Die From a Broken Heart,” showing off some true-to-life scar tissue.
Filled with tears and a riveting sense of romantic loss, the clip finds the girls documenting the end of a real-life relationship — one that seemed so promising but fizzled out like all the rest. With Taylor Dye turning in a powerful performance and Maddie Marlow serving as a sweet-singing narrator, the Carlos Ruiz-directed drama jumps between tender memories and the still-fresh pain of Dye’s breakup, a simple treatment which only amplifies the track’s emotional volume.
“We knew that with a song like ‘Die From a Broken Heart,’ the music video needed to come from that same vulnerability and that’s exactly what we did,” Dye explains. “We went back and forth with our director Carlos Ruiz for weeks just trying to make sure we had all the tools to make this story come to life. This music video was healing for me and I hope it plays a part in someone else’s healing as well.”
“Carlos was the best director to collaborate with on this video,” Marlow adds. “He really listened to our vision and what we wanted this video to look and feel like. Carlos came up with the bones of the treatment and we filled in the details with what inspired ‘Die From a Broken Heart.’ My goal was to tell the story as honestly as possible and make people feel for either the one with her heart broken or for the best friend having to watch her go through it. Tae was so vulnerable and did an amazing job acting out her story. I’m so proud of her for going there fully, so that others can connect. Of all the videos we’ve created, ‘Die From a Broken Heart’ is the one I’m most proud of making.”
After spending much of the spring on the road with Carrie Underwood, Maddie & Tae will appear at the 13th Annual ACM Honors on August 21 before rejoining Underwood’s The Cry Pretty Tour 360 in September. The duo recently released their One Heart To Another EP and have plans to drop a larger project later this year.
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