MCA NASHVILLE’s PARKER McCOLLUM is the latest addition to APPLE MUSIC’s “Up Next” artist program, an initiative aimed to showcase rising artists. Each month, APPLE MUSIC’s editorial team selects a rising artist to promote on the platform. The artist program includes an APPLE MUSIC short film, an interview with one of the APPLE MUSIC RADIO hosts, a performance on ABC’s “JIMMY KIMMEL Live!” and more to introduce and raise awareness about the up-and-coming artist to APPLE MUSIC listeners.
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